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“We’re searching online conversations with a focus on (pork) production and the eating side to get a sentiment for the percentage of positive and negative posts.”

Consumers love pork. How much? A new dashboard aims to measure the sentiment and number of meat mentions, including pork and bacon, on social media and traditional news sources. The dashboard shows the consumer sentiment for pork (the world’s top-consumed meat) beef and poultry are all trending in a positive direction as of late September. READ MORE 

“We’re searching online conversations with a focus on (pork) production and the eating side to get a sentiment for the percentage of positive and negative posts.”

–Jayson Lusk, professor and head of ag economics at Purdue University

 

 

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McLean County Farm Bureau is a not for profit organization in Bloomington, Illinois dedicated to providing services for its members.

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